September 25th 2006

Veja Magazine – Get both sides campaign

Posted in Advertise by Teo

Veja Magazine (Portuguese: “Look”) is the most circulated weekly news magazine in Brazil, fourth most circulated in the world.

The following ads combined words to make images. Words disappear as they form a picture, and there is somehow hard to believe they are still present

The ads were made by the agency AlmapBBDO, Sao Paulo, and won silver and gold medals on the 2005 Clio Awards.

Bin Laden – Dead or AliveGold Clio Award, 2005
The face of Osama Bin Laden, made from the words Dead and Alive.

Bin Laden - Dead or Alive

Bush – Peace or WarSilver Clio Award, 2005
The face of George W. Bush, made from the words Peace and War.

Bush - Peace or War

Saddam – Threat or PretextSilver, Clio Award 2005
The face of Saddam Hussein, made from the words Threat and Pretext.

Saddam - Threat or Pretext

Castro – Tirany or Freedom
The face of Fidel Castro, made from the words Tirany and Freedom.

Castro - Tirany or Freedom

Victory or Defeat
Reads both the words Victory and Defeat.

Victory or Defeat

Bomb or Bluff
Reads both the words Bomb and Bluff.

Bomb or Bluff

Suicide or Right to die
Reads both the word Suicide, and the words Right to die.

Suicide or Right to die

Heal or Sin
Reads both the word Heal and Sin.

Heal or Sin

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5 comments

  1. George Bush - War Vs. Peace « THE FIRE WIRE says:

    [...] Bush – War Vs. Peace Veja magazine ran a series of advertisements featuring portraits of people and messages composed of typographical [...]

    October 30th 2008 at 8:53 pm

  2. mutaminx » Blog Archive » Election ‘08 Graphic Design says:

    [...] a similar vein, take a slow and careful look at these Read all posts tagged: fairey, graphic design | [...]

    November 3rd 2008 at 6:16 pm

  3. Justin Campbell says:

    Fidel Castro still have some good legacies despite his not so good repuation..~’

    July 19th 2010 at 1:15 pm

  4. Nonstick Cookware Set ` says:

    Fidel Castro may not be a hero for western countries but he did a good job in providing subsidized medical care in Cuba’~;

    October 11th 2010 at 7:54 pm

  5. cameron says:

    Nonstick have you been to Cuba? The health care is like the resort beaches, only for the press and foreigners.

    February 14th 2011 at 5:56 pm

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